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Yesterday, an article was published on Nasdaq official website that seems to explicitly recommend buying crypto for retirement.  The article is part of the “News and Insights” section of the site and was written by Evan T. Beach, CFP and AWMA, on behalf of Kiplinger.  It is not clearly identified as a sponsored news or feature article, so it should be interpreted as an organic article.  However, it is not an article written by Nasdaq authors, so the so-called publisher appears to be Kiplinger.  Who is Kiplinger? Kiplinger is an American publisher specialising in business forecasting and financial advice, so not only is the article organic, but the source itself is authoritative, albeit not Nasdaq.  Kiplinger Washington Editors was even founded by the Kiplinger family in 1920, although it was later sold to British media company Dennis Publishing in 2019.  In 2021, Dennis Publishing was acquired by Future plc, which now effectively owns Kiplinger. Kiplinger’s best-known publications are The Kiplinger Letter, a weekly business and economic forecast magazine, and Kiplinger’s Personal Finance, a monthly magazine. With this in mind, the article should be analysed with caution. The Nasdaq Although many people know the Nasdaq as the US technology stock index, it is actually a traditional stock exchange (National Association of Securities Dealers Automated Quotation).  It was founded in 1971 as the world’s first fully electronic stock exchange.  Nasdaq is owned by the company of the same name, Nasdaq Inc, which also owns nasdaq.com.  It is therefore possible to say that the publisher of nasdaq.com is Nasdaq Inc, which in turn owns the American stock exchange of the same name.  It is not known why Nasdaq agreed to publish an article by Kiplinger on its official website.  What is clear is that the article was not written by Nasdaq, so much…

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Filed under: News - @ October 31, 2023 3:26 pm