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Nissan Motor Co. CEO Makoto Uchida speaks next to the Nissan Hyper Force electric vehicle during the Japan Mobility Show at Tokyo Big Sight in Tokyo, Japan on October 25, 2023. Tomohiro Ohsumi | Getty Images Nissan Motor‘s CEO says that when it comes to electric vehicles, the world has changed a lot since Covid – and now, people in different parts of the world want very different things from their battery-powered cars. That presents a series of challenges to established automakers like Nissan, which have followed global strategies for decades. Speaking to CNBC’s Martin Soong, Nissan CEO Makoto Uchida said that while more and more customers are stepping up to buy EVs, the pace of adoption varies greatly by market, as do the wants and needs of buyers. “The world’s pace [of EV adoption] has been changed. The market has been fragmented, and customers’ acceptance speed is also different,” Uchida said. “That means we, as an automotive company, need to be transforming ourselves from the ways of the past.” Uchida said that differences in government incentives, in costs, in levels of regional competition, and in customer adoption rates have all combined to make the U.S., Europe, Japan and China sharply different markets for electric vehicles. “So what’s important is how much we can start to localize in each respective market,” Uchida said. Nissan’s global scale will give it an advantage as it works to lower the costs of EV components like motors and batteries that can be shared among many different types of vehicles, Uchida said. But many of those new Nissan EVs will no longer be global models. Uchida said that while Nissan has always had regional models to an extent, he believes future Nissan EVs for regions like the U.S. or China must be developed in those…

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Filed under: News - @ November 2, 2023 10:14 pm