The post Heron Finance Launches as an SEC-Registered Blockchain-Based Investment Advisor appeared on BitcoinEthereumNews.com.

The Private Credit-Focused Robo-Advisor Is the Second Team to Build on Goldfinch’s Interoperable, Open-Source Protocol SAN FRANCISCO–(BUSINESS WIRE)–#onchain—Heron Finance today announced its launch as an SEC-registered investment advisor (“RIA”) built using blockchain technology. Heron Finance is a robo-advisor focused exclusively on offering U.S. accredited investors access to the burgeoning private credit asset class, and starting today, accredited investors can join the platform’s waitlist here. Through Heron Finance, investors simply choose a strategy based on their risk tolerance and investment objectives, and then begin investing. The platform builds each client a diversified portfolio of private credit deals, and automatically rebalances their portfolio over time. Deals typically pay interest monthly, creating a steady stream of payments back to the investor, which can be automatically reinvested. “For decades, private credit has been a staple investment for the most sophisticated institutions,” said Mike Sall, co-founder of Heron Finance. “It’s been difficult for individuals to access private credit, and even when they can, they are typically stuck with multi-year lockups. Heron Finance is changing that by offering a simple way for investors to diversify into private credit, and providing key advantages like automated investment strategies, multiple risk-tiers, and better liquidity than traditional credit funds.” Heron Finance is built on Goldfinch, an open-source lending protocol that has been used to originate over $110M of loans in over 20 countries since its founding three years ago. Goldfinch leverages blockchain technology to create a global, interoperable ecosystem of loans from many independent lenders, all using the same decentralized infrastructure. “Our team has consistently led the way in taking a compliant approach to blockchain, including creating the first non-fungible token for compliance with know-your-customer requirements in 2021. We’re thrilled to be the first SEC-registered robo-advisor focused primarily on the private credit space,” added Sall. Heron Finance’s announcement makes it…

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Filed under: News - @ December 5, 2023 11:08 pm