a new era for cinema
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In recent years, the use of intelligenza artificiale (AI) in the field of cinema has revolutionized the rules and methods of awarding the Oscars. From automated editing to realistic generation of voices and images, the possibilities offered by these technologies have multiplied. Now, a further historic step has been confirmed by the Academy of Motion Picture Arts and Sciences: films made with the support of AI can be nominated for the Oscars in all categories. It is a turning point that opens new scenarios and, inevitably, sparks discussion. The update of the Academy Awards regulations: is AI cinema ready for the Oscars? In view of the upcoming edition of the Academy Awards, the Academy of Motion Picture Arts and Sciences has significantly updated the regulations governing the eligibility of films. On the recommendation of the Science and Technology Council, an internal body of the organization, it has been established that even films using artificial intelligence tools can participate in the competitions, provided that some fundamental parameters are respected. It is not an indiscriminate opening to technology, but a regulation that recognizes the evolution of cinema without setting aside its founding principles. The pivot remains the centrality of intervento creativo umano. No penalties, no favoritism for AI in cinema The use of intelligenza artificiale in creative processes, such as voice-cloning (the artificial reproduction of actors’ voices) or automatic image generation, will not entail advantages or disadvantages for the admission or final evaluation of a film. The Academy emphasizes that all projects will be evaluated with the same artistic and technical criteria, regardless of whether they were created entirely by humans or with the support of intelligenza artificiale generativa. The message is clear: technological innovation is allowed, but it must not replace the decision-making and creative role of the people involved in…
Filed under: News - @ April 25, 2025 9:28 am