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The cultural landmark announces a milestone production as India emerges as the next major global theater market NEW YORK – JUNE 6: (HOLLYWOOD REPORTER OUT) American singers and actresses Idina Menzel (left) and Kristin Chenoweth of “Wicked” perform on stage during the “58th Annual Tony Awards” at Radio City Music Hall on June 6, 2004 in New York City. The Tony Awards are presented by the League of American Theatres and Producers and the American Theatre Wing. (Photo by Frank Micelotta/Getty Images) Getty Images In what marks a watershed moment for live theater in Asia, the Nita Mukesh Ambani Cultural Centre (NMACC) has announced that Wicked, one of the world’s most popular musicals, will make its Indian debut on its Grand Theatre stage from March 12-29, 2026. The news arrives just as the film adaptation has shattered records to become the highest-grossing Broadway musical movie of all time, surpassing $757 million globally. The Perfect Storm: Cultural Resonance Meets Market Opportunity The timing is strategic. Wicked has captivated more than 65 million theatergoers across over 130 cities in 16 countries since its 2003 debut, but India represents something different: a market of 1.4 billion people with deep cultural affinity for musical storytelling, rapidly growing disposable incomes, and virtually untapped potential for large-scale theatrical productions. India’s love affair with song-and-dance narratives runs through its DNA. Bollywood has been producing musicals for over a century, complete with elaborate choreography, stunning costumes, and emotional storytelling that mirrors Broadway’s formula. The infrastructure, however, has been the missing piece, ostensibly until now. NMACC: Building Broadway-Scale Infrastructure In this picture taken on April 1, 2023, US actress and singer Zendaya poses for pictures during the inauguration of the Nita Mukesh Ambani Cultural Centre (NMACC) at the Jio World Centre (JWC) in Mumbai. (Photo by SUJIT JAISWAL /…

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Filed under: News - @ November 16, 2025 8:28 pm