AI becomes F1 teams’ secret weapon for track dominance
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Artificial intelligence is quietly taking over Formula 1 (F1). Not in a flashy, futuristic way, but as a cold, calculated tool completely changing how teams approach the world’s most intense motorsport. At McLaren’s headquarters in Woking, England, AI doesn’t scream for attention, but its influence is undeniable. The 60-year-old racing giant has reportedly made AI the backbone of its operations, fine-tuning everything from race-day strategies to commercial growth. Dan Keyworth, McLaren’s director of business technology, revealed how the team is using machine learning to sharpen its edge. By simulating probabilities, they’re training AI models to predict everything, down to the finest details of pit stop efficiency and tire performance. “We’re an organization that’s used traditional machine learning for a long time,” Keyworth said. Now, they’re taking it to the next level with real-time data analysis and digital twins—3D digital replicas of their cars—that recreate track conditions in frighteningly accurate detail. AI simulations sharpen race-day decisions The competition in Formula 1 isn’t limited to the track. Off-track, it’s a battle of brains, servers, and algorithms. McLaren’s digital twins are just one weapon in their arsenal. These virtual models allow teams to simulate and tweak the performance of their cars based on real-world conditions. It’s all part of the broader AI strategy, which Keyworth said focuses on three pillars: car performance, daily operations, and fan engagement. During a race, every second counts. McLaren uses generative AI to predict what might happen on the track, from the best time to make a pit stop to the optimal tire choice for shifting conditions. “What AI allows us to do is game out actual scenarios and go, ‘What will happen?’” Keyworth explained. The models are so precise that the results often border on the “almost scary.” But McLaren isn’t alone in this AI arms race.…
Filed under: News - @ December 24, 2024 6:19 pm