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In a world increasingly dominated by the “AI or else” mantra, the repercussions of this technological wave are manifesting in unexpected ways. The surge in AI implementation is not only leading to job losses in conventional roles but is also exposing the profound techno-ignorance among employers.  From the eradication of online freelance jobs on platforms like Fiverr and Upwork to the intrusion of chatbots into customer service, the landscape of employment is undergoing a significant transformation. In the realm of online freelance work, platforms like Fiverr and Upwork are witnessing a purge of roles, raising eyebrows and questions about the viability of AI in replacing certain job functions. The once meticulous and selective environment of Upwork, formerly Elance, is now grappling with the ironic AI assertion that “We don’t need writers.” This shift has prompted a market backlash against AI-generated advertising content, revealing the limitations of AI in creating compelling and effective messaging. The fallacy of automated customer service One of the primary casualties of the AI revolution is customer service. Employers, in their quest for cost-cutting measures, are replacing human interactions with chatbots, data scraping, and automated emails. Yet, the techno-ignorance underlying these decisions becomes evident when the quality of AI services is scrutinized. While chatbots and automation might seem like efficient solutions on paper, the reality is often far from satisfactory. AI’s inability to provide nuanced and personalized responses leaves customers frustrated and dissatisfied. Also, the reliance on AI in routine business interactions neglects the critical aspects of client engagement that require a human touch. The purges at Fiverr and Upwork indicate a lack of understanding among employers about the irreplaceable value of human creativity, especially in roles that demand originality and innovation. AI in advertising – Quantity vs. quality The impact of AI extends beyond the job…

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Filed under: News - @ December 4, 2023 3:48 am