“AI Won’t Take Your Job,” Says Netflix CEO
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Netflix co-CEO Ted Sarandos says artificial intelligence (AI) will not replace “great” film industry creatives such as actors and writers just yet. According to the 59-year-old, an AI program is never going to write a better screenplay than a human. Sarandos’ comments come as major tech companies race to develop supersmart AI systems that can outperform humans in most profitable work. Also read: ‘AI Godfather’ Wants Universal Basic Income for Job Losses In the film industry, text-to-video AI models such as OpenAI’s Sora have left people on tenterhooks, with many worried the technology could leave them jobless. Netflix CEO Believes AI Can’t Write Like a Human “I don’t believe that an AI program is going to write a better screenplay than a great writer, or is going to replace a great performance, or that we won’t be able to tell the difference,” Sarandos told The New York Times in an interview. “AI is not going to take your job. The person who uses artificial intelligence well might take your job,” he added. Sarandos has been with Netflix for 24 years. He was appointed co-CEO in 2020, alongside company founder Reed Hastings. Hastings later stepped down as co-CEO to become Netflix’s executive chairman. Sarandos now serves as CEO together with Greg Peters, the company’s chief operating officer, who replaced Hastings in January 2023. AI To Follow Past Tech Advances According to the Times report, the Netflix co-chief executive believes that AI’s impact on the entertainment industry will not be any different from other past advances in technology. “Remember how everybody fought home video? For several decades, the studios wouldn’t license movies to television,” Sarandos said. “So every advancement in technology in entertainment has been fought and then ultimately has turned out to grow the business. I don’t know that this would…
Filed under: News - @ May 27, 2024 8:18 pm