The post Amazon Sends Cease-and-Desist to Perplexity Over AI Agent Purchases appeared on BitcoinEthereumNews.com.

In brief Amazon accused Perplexity’s Comet browser of violating its terms by disguising bots as human shoppers. Perplexity called the claims “legal bluster,” and said Amazon is trying to block user choice in AI assistants. The dispute highlights growing tension over “agentic browsers” like Comet, ChatGPT Atlas, and Opera Neon. In an early showdown over the rise of “agentic” browsers, Amazon sent a cease-and-desist letter to Perplexity AI demanding that its Comet assistant stop making purchases on the site. Amazon accused the AI search startup of disguising bots as human shoppers and violating its terms of service. The e-commerce giant said Perplexity’s agent “degraded the Amazon shopping experience” and introduced privacy risks by acting on users’ behalf without disclosure, according to a letter first reported by Bloomberg. Perplexity pushed back against the claims, calling them a bullying tactic. “Amazon’s claims are typical legal bluster and completely unfounded,” a company spokesperson told Decrypt. “What if stores said you can only hire a personal shopper who works for the store? That’s not a personal shopper, it’s a sales associate.”  Agentic browsers embed autonomous AI agents that act on the user’s behalf, automating tasks like filling out forms, booking travel, or making purchases without manual clicks. Recent rollouts include Perplexity AI’s Comet, OpenAI’s ChatGPT Atlas, BrowserOS, and Opera Neon. In September, OpenAI introduced an “Instant Checkout” feature in ChatGPT that allowed AI agents to complete purchases for users via chat after integrating in-app shopping earlier this year. In a blog post titled “Bullying Is Not Innovation,” Perplexity called Amazon’s legal threat “dangerous” and framed the dispute as a fight over user autonomy. “It’s dangerous to confuse consumer experience with consumer exploitation,” Perplexity wrote. “Users want AI they can trust, and they want AI assistants that work on their behalf and no one…

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Filed under: News - @ November 4, 2025 11:25 pm