Americans Are Cutting Back To Afford Holiday Presents, Poll Shows
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Topline More than half of Americans say it’s been harder to afford the things they want to give as holiday gifts this year and more than four in 10 say they’re struggling to afford the food they’re buying for holiday meals as President Donald Trump and members of his administration continue to insist voters aren’t struggling with the cost of living. Holiday shoppers in 2024. Anadolu via Getty Images Key Facts Almost half (48%) of respondents to a new AP-NORC poll said they’re shopping for nonessential items less than usual this year, drawing more from savings (39% of respondents) and looking more closely for deals (50%) as prices rise across the board. Another 48% of people said they’re delaying big purchases as part of tightening their belts, up from 31% of people who said the same when the question was asked in 2021. Respondents overwhelmingly said they’re noticing higher prices on the things they spend money on the most, including groceries (87% said they’re more expensive), electricity (69%) and holiday gifts (63%). Lower (making less than $50,000 per year) and middle-income ($50,000 to $100,000 per year) adults were the most likely to report they’re struggling to afford the things they want to give as gifts or to buy food for holiday meals. Two-thirds of Americans describe the national economy as poor. The AP-NORC poll surveyed 1,146 adults nationwide from Dec. 4 to Dec. 8 and has a sampling error of +/- 4.0 percentage points. Get Forbes Breaking News Text Alerts: We’re launching text message alerts so you’ll always know the biggest stories shaping the day’s headlines. Text “Alerts” to (201) 335-0739 or sign up here: joinsubtext.com/forbes. Key Background Americans have for months indicated they’re struggling to afford their usual goods and services and data shows prices of essentials are up…
Filed under: News - @ December 12, 2025 3:55 pm