Anthony Kiedis On the Launch Of Jolene, A New Concert-Friendly Cold Brew
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A new cold brew fueling “high-energy moments”, Created by Anthony Kiedis, Shane Powers, Live Nation, … More Global Brand Equities and John Terzian JOLENE For over 20 years, rock legend and Red Hot Chili Peppers front man Anthony Kiedis has been enjoying a weekly coffee ritual with his longtime friend Shane Powers. The duo are both firm believers in the idea that everything happens over a great cup of joe. Now they’re ready to share that philosophy with the world in the form of a canned cold brew called JOLENE. And they’ve enlisted a team of beverage and entertainment industry all-stars to bring it to life. The potent potable is available to order online starting today in its uncut Black recipe, alongside White–a non-dairy latte, blended with oat milk. It’s all built around a premium product; a bold blend of delicately-roasted, acidically-balanced beans ethically sourced from an all-female co-op in the high Andean elevations of Peru. Once they had a masterful recipe dialed in, Kiedis and Powers decided they wanted to make something especially accessible to concert-goers and the nightlife scene. It makes sense considering that they had crafted something entirely unique to that landscape: a non-alcoholic liquid that delivered a caffeine-fueled head change, nevertheless. JOLENE founders Anthony Kiedis (right) and Shane Powers share the philosophy that everything happens … More over coffee. JOLENE So, first they tapped John Terzian, the hospitality impresario behind h.wood Group. He came on board immediately and enthusiastically, eventually bringing with him two other trusted execs (who also happen to be industry juggernauts in their own right): Michael Rapino, the CEO of Live Nation and James Morrisey, founder of Global Brand Equities. The combined expertise of all partners ensured both consistency of product along with an unparalleled degree of live venue accessibility. Indeed, this might…
Filed under: News - @ May 12, 2025 6:26 pm