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Coperni’s collaborative Evian bottle features a portal into the worlds of the two brands. Coperni/Evian Buzzy French label Coperni co-founded in 2013 by Sébastien Meyer and Arnaud Vaillant, takes its name from the astronomer Copernicus. For the holiday season it has partnered with Evian on a collectible $4.50 glass bottle—according to Coperni co-founder Vaillant, “the cheapest product we’ve ever done.” Centered around an imaginary meeting between Copernicus and Evian founder, the Marquis de Lessert, it features an illustrated galaxy where the the universes of the two brands are intertwined, their tropes fashioned as astrological symbols—from the mountains of Evian’s glacial home at Évian-les-Bains to Coperni’s signature Swipe Bag. While visible on the bottle’s exterior, the storytelling is also viewable on the inside via a clear roundel. “It’s like a portal, Meyer told Forbes. “We wanted to create an experience, something very private and personal.” The bottle also comes with a neat smartphone hack. Simply turn on your phone’s torch feature and place it underneath the bottle and it resembles a miniature space rocket. Low-fi but surprisingly effective. At a dinner to celebrate the launch hosted in the Coperni studio in partnership with culinary collective We Are Ona, the latter’s team developed said hack into the event’s lighting concept, placing the bottles atop led lights on the table. The We Are Ona creative team lit up the Coperni x Evian bottles to form a table scape. Coperni/Evian This low-fi approach to design marks a sharp contrast with Coperni’s Paris Fashion Week productions. The brand, which draws much of its inspiration from science and innovation, is known for cutting-edge runway activations such as a dress made from an innovative spray-on fabric created by materials laboratory Fabrican being live painted onto supermodel Bella Hadid and robot dogs by Boston Dynamics interacting with human…

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Filed under: News - @ December 4, 2023 6:24 am