Apple plots massive AI unveiling to catch up with industry first-movers
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Apple (NASDAQ: AAPL) is reportedly closing in on a massive artificial intelligence (AI) pivot in the coming days with a suite of offerings for its users, but a move from on-device solutions has triggered some skepticism from critics. The tech giant is reportedly set to formally announce plans for a wholesale adoption of the technology at its Worldwide Developer Conference on Monday. Early reports trickling out of the company suggest that the AI system will be christened Apple Intelligence and will see the firm leverage a string of ecosystem partnerships. Although the conference is expected to introduce innovations to the Apple Watch and the Vision Pro headset, AI is touted to be the central theme of the event. With the keynote address scheduled to run for at least two hours, attendees can expect AI reveals to occupy over 70% of the speech. Experts are predicting a large-scale introduction of AI into a cross-section of Apple products with a minimal focus on image and video generation, compared to other technology firms. The company will power its AI offerings with resources from OpenAI and its own in-house developments. For the first time, the company will deviate from its mantra of on-device AI functionalities to embrace cloud offerings. While critics are chiding the company over the pivot, the keynote address will seek to resolve lingering privacy and data handling questions by shedding light on precautions. The precautions will revolve around a new “confidential computing technique” designed to operate as a virtual black box to protect user data on the cloud. Users are angling to see if the keynote address will answer whether or not the black box feature will be impervious to subpoenas. For use cases, the AI push is expected to favor summarization functionalities, especially for web pages on its native Safari…
Filed under: News - @ June 12, 2024 10:24 am