TLDRs;

Apple acquires TrueMeeting to enhance real-time 3D avatar creation using iPhone facial scanning tech.
TrueMeeting’s tech could fix the realism issues in Apple’s Vision Pro digital “Personas” feature.
The move continues Apple’s trend of acquiring Israeli startups to boost spatial computing capabilities.
Regulatory disclosures reveal Apple’s growing focus on transparent, AI-driven immersive communication tools and platforms.

Apple has quietly expanded its portfolio of spatial computing tools by acquiring Israeli 3D avatar startup TrueMeeting, formerly known as CommonGround AI.

The deal, which was finalized earlier this year and approved by the Israeli Competition Authority in January 2025, is part of Apple’s growing focus on merging advanced AI with everyday devices like the iPhone.

Founded by Amir Bassan-Eskenazi and Rani Oz, TrueMeeting is known for its real-time facial scanning technology that generates lifelike 3D avatars using a smartphone camera. While the acquisition amount remains undisclosed, TrueMeeting had raised approximately $45 million prior to the deal, with backing from firms like Grove Ventures and Matrix Partners.

Strengthening iPhone’s Role in Spatial Computing

By bringing TrueMeeting’s facial scanning avatar tech in-house, Apple is setting the stage for more immersive and realistic virtual interactions. The startup’s technology is designed to reduce the awkward, unnatural feel that often plagues digital avatars, offering a smoother and more lifelike user experience. This could directly benefit features like Vision Pro’s “Personas,” which have faced criticism for appearing artificial.

Apple’s push into spatial computing has gradually accelerated, and its acquisitions reflect a deliberate strategy of absorbing talent and technology through targeted deals. TrueMeeting’s expertise in real-time 3D rendering aligns with Apple’s broader ambitions to make the iPhone a central tool in the next era of digital communication and augmented reality.

Part of a Broader Israeli Tech Acquisition Pattern

This latest acquisition also fits into Apple’s long-standing pattern of tapping into Israel’s deep tech ecosystem. Since 2011, Apple has quietly acquired several Israeli startups with unique hardware-software integration strengths. From Anobit Technologies’ flash memory to PrimeSense’s 3D sensing, these deals have fueled some of Apple’s most iconic innovations.

Apple’s Israeli R&D footprint has grown as a result, offering access to elite engineering talent while rapidly integrating new technologies into its product roadmap. TrueMeeting continues this trend, giving Apple yet another niche capability that might have taken years to develop internally.

Regulatory Spotlight and AI Integration Strategy

Interestingly, Apple’s acquisition became public only due to regulatory filings in Israel, reflecting a new era of transparency driven by global rules like the EU’s Digital Markets Act. With watchdogs demanding more openness around tech mergers, Apple’s previously low-profile deal-making is receiving more public attention.

Meanwhile, the timing of this acquisition coincides with Apple’s broader AI strategy rollout. The company appears to be building a layered approach, front-end innovations like avatars on one side, and behind-the-scenes infrastructure such as AI monitoring tools on the other. This holistic view positions Apple to deliver not just AI capabilities, but also reliability, safety, and realism.

 

 

The post Apple Scoops Up CommonGround AI to Advance iPhone-Based Face Scanning Avatars appeared first on CoinCentral.

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Filed under: News - @ July 9, 2025 5:21 pm