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Major food brands like Campbell’s and Hershey are removing artificial colors from their products in response to new regulations and consumer demand for natural ingredients. getty Many of the world’s biggest food and beverage companies are voluntarily saying goodbye to a wide range of artificial colors in the face of new state regulations and federal warnings — and they’re touting the use of natural colors as transparent and better suited to consumer and regulator tastes. Campbell’s recently said its use of the Federal Food, Drug, and Cosmetic Act (FD&C Act) or artificial colors is “limited,” but it’s “transitioning our remaining products.” Starting in the latter half of 2026, Campbell’s will no longer produce any food or beverages with these colors. Meanwhile, Lance crackers and V8 Splash will start using colors derived from natural sources, such as annatto and purple carrot juice concentrate. Snack brands such as Jay’s, O-Ke-Doke, and Tom’s, as well as cookie brands like Archway and Stella D’oro, will no longer use artificial colors. “People are increasingly seeking better-for-you options with simpler, recognizable ingredients,” Campbell’s said in a written statement. “This move reflects both consumer preferences and our commitment to making great food.” Campbell’s is in good company when it comes to brands ditching artificial colors. According to Food Dive, Hershey, J. M. Smucker, Conagra Brands, General Mills, and Kraft Heinz all plan to remove artificial dyes from their snacks by the end of 2027. Nestlé USA plans to remove artificial colors by mid-2026. Cyndi Lauper may have had it right, at least when it comes to food and beverage, when she sang about “True Colors.” For an industry where looks have long mattered, this is a major change. Dye-ing to Get Out Critics of these artificial dyes say they can have negative health impacts. They also make…

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Filed under: News - @ September 11, 2025 7:32 pm