The post Artificial Intelligence in the Ballot Box: Unpacking Argentina’s AI-Powered Election appeared on BitcoinEthereumNews.com.

In political campaigning, a new player has entered the field: Artificial Intelligence (AI). This technology, known for its prowess in various sectors, has now significantly shaped political narratives and influenced voter opinions. The recent Argentine elections serve as a prime example, where AI-generated content, including deepfakes and fabricated images, played a pivotal role in the campaigning strategies of both major political parties. AI’s role in shaping voter perception In a striking turn of events, the Argentine election witnessed an unprecedented use of AI technologies. President-elect Javier Milei’s campaign leveraged these tools to create and disseminate an image of his Peronist rival, Sergio Massa, in a negative light. This AI-generated portrayal of Massa, dressed in military attire and saluting in a communist style, gained significant traction on social media, amassing around 3 million views. This tactic underscores a growing trend in political campaigns where AI is used for voter engagement and creating controversial and attention-grabbing content. Conversely, Massa’s campaign was not far behind in employing similar AI techniques. His team distributed AI-created images and videos through an unofficial Instagram account, showcasing him in various powerful personas, from a Roman emperor to a victorious boxer. These depictions aimed to bolster his image as a strong and capable leader. Ethical concerns and global implications The use of AI in political campaigning raises substantial ethical questions and concerns about the integrity of democratic processes. While creating satirical or exaggerated representations of political figures is not new, the ease and realism with which AI can now generate such content are alarming. It blurs the line between reality and fabrication, making it increasingly difficult for voters to discern the truth. The Argentine example is not an isolated case. Similar tactics are being observed globally, with countries like the United States, Indonesia, and India also gearing up…

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Filed under: News - @ November 23, 2023 8:18 am