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YouTube CEO Neal Mohan had a lot to share on stage at YouTube Brandcast 2025 (Photo by Kevin … More Mazur/Getty Images for YouTube) Getty Images for YouTube A stat that may be surprising to some is that, when it comes to what services people are choosing to watch on their physical TVs, YouTube now consistently ranks at the top. Yes, that puts it above Disney services, above Paramount, and even above Netflix. Last month, YouTube gathered their top talent and executives for their fourth annual Brandcast to go over, with much fanfare, how advertisers can make the best of their time on YouTube. But also here for the show, and to walk the red carpet, was a stunning who’s who of Creator-world celebrities. Digital stars such as comedian Brittany Broski, streamer IShowSpeed, YouTube’s biggest creator MrBeast, and many others showed up to cheering fans, flashing cameras, and reporters eager for their insights. So, I took this opportunity to pull in some of the creators on the carpet, and ask them why they thought YouTube, in recent years, has seen so much viewership on television, even above the traditional Hollywood giants one would expect to win there. I asked them what is happening on YouTube, right now, to allow this success and more. YouTube tech commentator Jacklyn Dallas (@NBTJacklyn) explained to me that with TV viewership there usually comes a more engaged kind of audience, one which allows creators to dive deeper into a topic and spend longer on it. “I think you have a little bit more permission if you have more TV viewers to have the story be a longer arc. It’s rare that someone clicks on a video on TV and immediately clicks off,” Dallas said. And so, she explained, this means a creator who is seeking…

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Filed under: News - @ June 8, 2025 11:25 pm