Bakkt conquers Tokyo: Bitcoin protagonist with bitcoin.jp
The post Bakkt conquers Tokyo: Bitcoin protagonist with bitcoin.jp appeared on BitcoinEthereumNews.com.
Bakkt Holdings has signed an agreement to acquire approximately 30% of Marusho Hotta Co., Ltd. from the RIZAP group, effectively becoming the largest shareholder of the company and paving the way for a revolution in corporate treasury management in Japan under the name of bitcoin.jp. What does the acquisition of Marusho Hotta by Bakkt entail? The operation sees Bkkt Holdings (BKKT) securing the prominent position within the renowned Marusho Hotta Co., Ltd., a company listed on the Tokyo Stock Exchange. The agreement, whose financial terms have not yet been disclosed, will give Bakkt the opportunity to appoint Phillip Lord (president of Bakkt International) as CEO of the Japanese company, accelerating the transition towards a business model focused on the management of digital reserves on Bitcoin and other crypto assets. This is an unprecedented move for the Japanese landscape, where an international group takes operational control of a public company to transform it into a platform specialized in digital treasury. Why the name bitcoin.jp? And what does it mean for the business strategy? The name change to bitcoin.jp is not just a branding operation: it represents the formal commitment to integrate Bitcoin (along with other digital assets) into the company’s financial and operational core. From a simple industrial operator, Marusho Hotta will inaugurate a new corporate mission entirely devoted to crypto treasury, investing a significant portion of the balance sheets in bitcoin and digital instruments as decided by the board of directors and subject to the approval of the shareholders in the assembly. Bakkt announced that updated details on the acquisition will be provided once the process is officially underway – a key timeline that will depend precisely on the vote of Marusho Hotta shareholders. What is the financial and strategic context of the operation? The acquisition is part of a…
Filed under: News - @ August 7, 2025 10:30 am