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Tesla (NASDAQ: TSLA) stock could decline over 40%, according to the outlook by banking giant UBS, which reaffirmed its bearish stance on the electric vehicle (EV) manufacturer. In an investor note on May 27, UBS analyst Joseph Spak reiterated his ‘Sell’ rating on Tesla, maintaining a price target of $190 per share, a 43% drop from the last market closing value of $339. TSLA one-day stock price chart. Source: Finbold Why UBS is bearish on TSLA stock  This decision comes as the firm’s latest global EV adoption survey points to waning interest in Tesla and its vehicles across key markets.  Spak highlighted the findings from UBS’s 9th wave of the Evidence Lab Global EV Adoption Outlook Consumer Survey, which suggests that Tesla’s appeal is slipping in the United States, China, and Europe, each for different reasons. The analyst pointed to a case of “saturation ” in the U.S. Tesla currently holds around 48% of the domestic battery electric vehicle (BEV) market, and consumers are increasingly wary of its limited lineup and the high cost of its vehicles. Affordability concerns and the lack of fresh models may limit the company’s growth prospects in the country. Over in China, the situation is more competitive. Local players are stepping up with cutting-edge technology and aggressive pricing, leaving Tesla struggling to maintain its edge. Once seen as a trailblazer, many Chinese consumers now view Tesla as a tech follower, and its brand allure appears to be fading. Meanwhile, Tesla’s image has taken a hit in Europe, with UBS attributing the damage partly to CEO Elon Musk’s political statements and public persona. Spak noted that this has likely led to brand fatigue and eroded Tesla’s once-loyal European customer base. Tesla’s challenging future  While many investors remain excited about Tesla’s long-term prospects, especially its plans for…

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Filed under: News - @ May 27, 2025 11:27 am