Barbie Toymaker Mattel Warns Tariffs May Force It To Raise Some Prices
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Prices on Barbies dolls and other toys sold by Mattel are likely to rise this year due to tariffs, … More the toymaker said today. Courtesy of Mattel The uncertainty about tariffs and how they will impact toy prices and consumer demand caused toymaker Mattel to withdraw its financial forecast for the year and warn that it may have to raise prices on toys sold in the United States. Mattel, in its first quarter earnings call, held today after the market closed, emphasized that while it joins the rest of the toy industry in lobbying for zero tariffs on toys, it is preparing for what is likely to be a long period of high tariffs on goods made in China and other countries. Mattel executives said they are speeding up the diversification of their sourcing and making sure that 40-50% of their product mix will be toys that will still be priced at $20 or less, even with the tariff impact. Toy Industry Worried About Trade War Mattel’s comments come as the toy industry as a whole is becoming increasingly concerned about the impact of the tariffs on China, with a number of toy executives warning they will put many smaller companies out of business. Wall Street initially reacted negatively to Mattel’s first-quarter results, sending the toy company’s stock down more than 2% immediately after the numbers were released, despite better than expected results. Mattel beat expectations for net sales, at $827 million, up 2%, and a lower-than-expected adjusted loss per share of 3 cents. After Mattel’s earnings conference call with investors the stock rebounded a bit and was down 1,2% an hour after the call ended. Prior to the earnings release the stock closed for the day at $16.20. “The volatile macro-economic environment and evolving U.S. tariff landscape” makes…
Filed under: News - @ May 6, 2025 12:21 am