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Fans of the New England Patriots in front of the Deutsche Bank Park in Frankfurt. The home ground of … [+] Bundesliga side Eintracht Frankfurt hosted two NFL games this season. (Photo by Alex Grimm/Getty Images) Getty Images Indianapolis Colts have beaten the New England Patriots 10-6 to wrap up the second of two NFL games at Eintracht Frankfurt’s Deutsche Bank Park. The two NFL games in Germany this season are part of a wider-reaching cooperation between the governing body of the Bundesliga, the Deutsche Fußball Liga (DFL), and the National Football League. Both entities hope that the cooperation between the two leagues will help to grow in the other’s respective market. The cooperation, however, goes beyond the governing bodies of the respective leagues. Two Bundesliga clubs, Bayern Munich and Eintracht Frankfurt, also have partnership agreements in place with individual teams in the NFL. Bayern Munich cooperates with the Kansas City Chiefs, who were one of the four teams to play in Germany this season, and Eintracht Frankfurt has a partnership in place with the Carolina Panthers. The relationship between Bayern and the Chiefs has its origin in Major League Soccer. Until this year, when Bayern launched a new project with Los Angeles FC, the Rekordmeister had a loose cooperation with FC Dallas, who, through the Hunt Family, have the same ownership group as the Chiefs. “So, the relationship actually starts through soccer,” Kansas City Chiefs chief marketing officer & executive vice president of marketing Lara Krug said as part of a roundtable ahead of her club’s game against the Miami Dolphins one week ago. “From there, we created a common relationship and partnership in terms of learning from each other both in terms of players training but also media opportunities,” Krug said. “That was also a big factor as…

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Filed under: News - @ November 13, 2023 4:54 am