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Binance has unveiled a bonding curve powering a new token generation event model
The bonding curve feature employs a different approach to determine token prices compared to the one used by platforms like Pump.fun
The feature will be available to Binance Wallet users

Crypto exchange Binance has partnered with Four.Meme to develop a bonding curve feature that powers a new token generation event (TGE) model. The feature employs a different approach to determine token prices compared to Pump.fun and other leading memecoin launchpads. Available to Binance Wallet users, interested token developers will need to first request permission via the wallet before launching a token, a move that aims to limit the number of tokens generated and presumably increase the quality of the launched tokens.

“A Dynamic Pricing Approach”

Announcing the feature, Binance said the bonding curve mechanism offers “a dynamic pricing approach that adjusts token prices based on demand.” It further stated that the price adjustment is based on the number of tokens purchased, adding that the pricing starts during the TGE phase.

Introducing the Exclusive Bonding Curve-Based Token Generation Event (TGE) on Binance Wallet, in collaboration with @four_meme_ .

The first project adopting this Bonding Curve TGE model will be announced on the Binance Wallet official X account on July 15th, 2025.

Learn more… pic.twitter.com/PNVC86gYp5

— Binance Wallet (@BinanceWallet) July 14, 2025

According to Binance, the price of a token isn’t fixed, and tokens purchased within the curve are only tradable within the curve “during the subscription period.” Traders can also wait for the tokens to be listed on Binance Alpha, a section within Binance Wallet that lists tokens from new projects, if they don’t want to trade within the curve.

Binance observed that the new model offers benefits such as increased participation opportunities, fair and transparent pricing, and also allows traders to access tokens before their official launch.

More Challenges for Pump.fun

Binance’s new bonding curve mechanism comes as popular token launchpad, Pump.fun, continues to lose its market share to upcoming platforms like LetsBonk, further diluting its control. Last week, Pump.fun raised $500 million in an ICO that lasted for about 12 minutes. On Monday, its official token, Pump, was listed for trading on various exchanges.

With Binance’s new approach requiring developers to seek permission before launching tokens, it’s to be seen how the community will react to the feature and whether the exchange will maintain it in the long term.

The post Binance Announces New Token Generation Event Model appeared first on FullyCrypto.

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Filed under: Bitcoin - @ July 15, 2025 10:28 am