Bitget Secures Major Crypto Sponsorship Deal with Spain’s La Liga
The post Bitget Secures Major Crypto Sponsorship Deal with Spain’s La Liga appeared on BitcoinEthereumNews.com.
TLDR: Bitget becomes official crypto partner of Spain’s La Liga soccer league Multi-million dollar deal focuses on Eastern/Southeast Asia and Latin America markets Partnership aims to accelerate crypto adoption in sports La Liga known for star players and commitment to technological innovation Collaboration aligns with Bitget’s “Make It Count” philosophy Spanish soccer league La Liga has selected cryptocurrency exchange Bitget as its official crypto partner for certain regions. The multi-million dollar deal, announced at the Token2049 summit in Singapore, focuses on expanding Bitget’s presence in the sports sector across Eastern and Southeast Asia, as well as Latin America. While the exact value of the partnership was not disclosed in the initial announcement, Bitget’s Chief Operating Officer Vugar Usi Zade later confirmed in an interview that the deal is worth over $10 million and will last for two to three years. This substantial investment highlights the growing importance of crypto sponsorships in professional sports. La Liga, Spain’s top soccer league, is home to some of the world’s most renowned soccer talents, including players like Mbappé, Vinícius Jr, and Lewandowski. The league has a storied history of producing and attracting legendary footballers, which has helped shape the global perception of the sport. This partnership with Bitget is expected to provide the crypto exchange with significant exposure to La Liga’s massive international audience. For La Liga, the collaboration represents an opportunity to further its commitment to technological innovation. The league has already been experimenting with artificial intelligence, virtual reality, and big data to enhance performance analysis and game strategy. In 2023, La Liga even organized a conference focused on sport-applied AI. This new partnership with Bitget aligns with the league’s ongoing efforts to stay at the forefront of digital innovation in sports. Javier Tebas, president of La Liga, emphasized the league’s dedication to…
Filed under: News - @ September 23, 2024 7:27 am