Bitpanda enters into a multi-year partnership with the ATP Tour
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Bitpanda, the leading European platform for trading cryptocurrencies and digital assets, has announced a new and significant collaboration with the ATP Tour, becoming the Official Partner of the international tennis circuit. This multi-year agreement represents a fundamental step for the expansion of the Bitpanda brand in the world of sports, particularly in tennis, one of the most followed and respected sports globally. Starting from 2025, Bitpanda will be the official partner of some of the most prestigious ATP 500 and ATP 250 tournaments, including those in Munich, Hamburg, Basel, Halle, Stuttgart, Kitzbühel, Mallorca, and Geneva. The collaboration will offer Bitpanda unprecedented visibility, reaching millions of enthusiasts worldwide. Bitpanda x ATP Tour: a natural synergy between audience and platform According to Eric Demuth, CEO and co-founder of Bitpanda, this partnership represents a natural evolution for the company. “We already collaborate with some of the most established tennis players like Alexander Zverev, Dominic Thiem, and Stan Wawrinka. Now, working together with the ATP to leverage the global popularity of tennis is the next step,” stated Demuth. The audience of the ATP Tour perfectly aligns with the target of Bitpanda: sports enthusiasts, attentive to innovation, and interested in the world of digital investments. This affinity makes the agreement particularly strategic, allowing Bitpanda to strengthen its presence in a bull market in continuous growth. Bitpanda supports tennis as part of the corporate identity Bitpanda is not new to the world of sports. With over ten years of experience in the digital investment sector, the company has built a solid reputation by collaborating with leading sports institutions and teams. However, this new agreement with the ATP represents a significant milestone, consolidating Bitpanda’s role as a key player in the sports landscape as well. Daniele Sanó, Chief Business Officer of the ATP, expressed enthusiasm for the…
Filed under: News - @ April 15, 2025 4:31 pm