BlackRock Premieres Bitcoin ETF Ad: IBIT’s Growing Dominance
The post BlackRock Premieres Bitcoin ETF Ad: IBIT’s Growing Dominance appeared on BitcoinEthereumNews.com.
Investment firm giant BlackRock has released a new advertisement for its iShares Bitcoin ETF product. The ad is clearly aimed at older, more traditional investors who want to invest in Bitcoin without the risk of keeping custody of the asset themselves. BlackRock’s iShares took an early lead among the newly approved Bitcoin ETFs in terms of inflows. Will its new ads help to draw in new investors to extend its lead further? BlackRock Bitcoin ETF Ad Beckons: ‘Get Your Share of Progress’ Bloomberg analyst Eric Balchunas was quick to share his thoughts on the newest BlackRock’s iShares ad. He highlighted the ad’s verbiage, which boldly equates the Bitcoin investment product as ‘progress.’ BlackRock’s latest iShares Bitcoin ETF advertisement. Source: Bitcoin ETF Adverts Archive Balchunas asserted that the ad is mostly directed at traditional investors who likely never considered cryptocurrencies like Bitcoin to be part of their portfolio. He said, They mention how the ETF standardizes BTC so it is just like the stock and bonds in your portfolio. This is clearly aimed at normal 60/40-ers vs the BTC faithful (who largely don’t own stocks and bonds). 60/40-ers refers to a popular and conservative investment strategy of a mix of 60% stocks and 40% bonds. Many younger investors who dabble in cryptocurrencies prefer to keep custody of their BTC themselves and, therefore, are indifferent to the ETF offerings. Read more: What Is A Bitcoin ETF? Balchunas also noted how BlackRock was dominating its Bitcoin ETF peers in liquidity, and this latest ad campaign could cement its pack leader position. “Strong advisor-friendly vibes. BlackRock on brink of pulling away as the category liquidity king, going for kill with more ads makes sense.” Competition Heating Up The impact of BlackRock’s strategy is evident in the numbers. Its IBIT ETF has witnessed staggering growth, significantly…
Filed under: News - @ February 20, 2024 6:28 am