Blockchain on the Fast Track: Why Crypto and Car Racing Make the Ultimate Team
The post Blockchain on the Fast Track: Why Crypto and Car Racing Make the Ultimate Team appeared on BitcoinEthereumNews.com.
This year’s Formula 1 season kicked off in March in Melbourne, Australia, and almost every team featured sponsors from the crypto industry. The presence of digital asset brands in this highly prestigious racing event demonstrates crypto’s rising influence in motorsport. Support from crypto exchanges, blockchain companies, and digital tokens strengthens the connection between DeFi, modern fintech, and the high-speed sport. 2025 is a monumental year for crypto sponsorship In 2025, crypto funds are flooding into car racing and sports in general. Tether’s buy-in with Juventus is positioned as the biggest deal of the year, valued at an estimated $100 million. Tether owns just over a tenth of the club’s shares after the most recent acquisition and holds around 6.18% of the voting rights. The partnership will fuse AI, blockchain, and sports. F1 and other car racing events have long been a platform for the crypto industry’s biggest names and many of its rising stars. Crypto.com, one of the largest crypto exchanges, partners with Formula One Group. Leading exchange Gate.io replaced Bybit as Red Bull Racing’s 2025 season sponsor after Bybit suffered a monumental hack. Gate.io’s logo is displayed on the team’s suits, cars, and Max Verstappen’s helmet. Cash App, which Square owns, sponsors Red Bull’s sister team Racing Bull. It handles crypto payments amounting to billions annually. Coinbase, the largest US crypto exchange, inked a deal with Aston Martin. It was also the first transaction in history using only USD Coin. OKX continues its sponsorship of the 2024 champions, McLaren, this year. The exchange has invested hundreds of millions in a five-year deal with the British team, signed in 2022. It’s one of the team’s three main sponsors, along with Mastercard and Google. Binance and ApeCoin are the official sponsors of the F1 team BWT Alpine. Aliyyah Koloc and Raphael…
Filed under: News - @ May 23, 2025 2:24 pm