Brazil’s Méliuz Invests $28.4M in Bitcoin, Adopts BTC Treasury Strategy
The post Brazil’s Méliuz Invests $28.4M in Bitcoin, Adopts BTC Treasury Strategy appeared on BitcoinEthereumNews.com.
Brazil’s fintech company Méliuz has become the first in the country to include Bitcoin in its treasury, buying more than $28 million of BTC. The move marks a shift in the firm’s financial strategy, with the company now focusing on increasing its Bitcoin holdings through corporate structures and capital management. Méliuz confirmed that the bank is using this strategy not just to deal with inflation and currency risks, but because it’s now one of its main ways of doing business. Méliuz Shareholder Approval and Strategic Shift On May 15, Méliuz held a shareholder meeting, at which investors approved the proposal to transform the firm into a Bitcoin treasury corporation. Israel Salmen, the executive chairman of Méliuz, posted on the social platform X, confirming that the plan received support from a clear majority of shareholders. This move makes Méliuz the first publicly traded company in Brazil to formally adopt Bitcoin as a key financial asset in its corporate treasury. Historic day! Our shareholders have approved, by a wide majority, the transformation of Méliuz into the first Bitcoin Treasury Company listed in Brazil. And today, we took another step forward:Acquired 274.52 BTC for US$ 28.4MAverage price: US$ 103,604Achieving a BTC Yield of… pic.twitter.com/y12JlKwW6N — Israel Salmen (@IsraelSalmen) May 15, 2025 Méliuz’s management explained that the company will now work to maximize the amount of Bitcoin per share. The company emphasized using cash generation, corporate structures, and financial instruments to grow its Bitcoin holdings. Details of the Bitcoin Purchase Méliuz confirmed that it has acquired 274.52 BTC at an average price of $103,604 per coin, for a total purchase cost of $28.4 million. This brings the company’s total Bitcoin holdings to 320.3 BTC, which are currently valued at over $33 million. Amid this announcement, the BTC price has been trading above $104k…
Filed under: News - @ May 16, 2025 6:27 pm