MicroStrategy has officially rebranded, with the software company unveiling its new name and logo. Interestingly, the company’s new logo features the Bitcoin logo, which reaffirms its commitment to its BTC strategy.

MicroStrategy Is Now ‘Strategy’

In a press release, the software and Bitcoin Treasury company announced that it is now doing business as ‘Strategy.’ It added that Strategy is the world’s first and largest Bitcoin Treasury company, the largest independent, publicly traded business intelligence company, and a Nasdaq 100 stock.

MicroStrategy further stated in the press release that this brand simplification is a natural evolution of the company, reflecting its focus and broad appeal. As part of the rebrand, the company also unveiled its new logo, which includes a stylized “B,” which it explained signifies its Bitcoin strategy and unique position as a Bitcoin Treasury company.

Meanwhile, the company revealed that the brand’s primary color is now orange, representing “energy, intelligence, and Bitcoin.” This development comes just days after MicroStrategy announced plans to raise $563 million to buy more BTC.

The post Breaking: MicroStrategy Rebrands To ‘Strategy,’ Unveils Bitcoin Logo appeared first on CoinGape.

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Filed under: News - @ February 5, 2025 6:17 pm