The post Burberry’s Reputation Hits Historic High, Signaling A Turnaround And Rising Sales Ahead appeared on BitcoinEthereumNews.com.

SANTA FE, NEW MEXICO – DECEMBER 9, 2019: A vintage or used Burberrys trench coat for sale at an … More antique shop in Santa Fe, New Mexico. In 1999 the company, headquartered in London, England, changed the brand name on clothing labels to simply ‘Burberry’. (Photo by Robert Alexander/Getty Images) Getty Images In RepTrak’s list of the top 100 world’s most reputable companies in 2025, Burberry and Chanel were the biggest movers among luxury brands that earned a place on that list. Chanel was luxury’s biggest reputational loser, dropping from number 24 last year to 55 this, and Burberry was its biggest winner, moving up 53 positions to reach number 37. Coinciding with Chanel’s reputational fall was a reported 5.3% drop in revenues and a 30% year-over-year decline in operating profit. While Burberry ended last year with a 12% decline in comparable retail sales for fiscal 2024/2025, its losses significantly improved in the second half of the year. Burberry’s revenues dropped 20% in the first half and only 5% in the second half, an improvement that corresponded with the appointment of CEO Joshua Schulman in July 2024. The results for both companies – Chanel’s decline and Burberry’s rise – suggest that their reputations are a leading indicator of brand performance in the luxury market, especially since luxury is a considered purchase. If Burberry can overcome the growing macroeconomic headwinds – Bain predicts the personal luxury market will contract between 2% and 5% in 2025 – it should see continued positive momentum through the rest of the year. Remarkably, Burberry’s strong reputation index of 74.8 points – its highest ever in RepTrak’s study – and ranking as the 37th most reputable company in the world puts it above Chanel (55), as well as Estée Lauder (42), Giorgio Armani (43), Dior…

---

Filed under: News - @ May 29, 2025 8:28 pm