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This is The Riff segment from a recent edition of the Empire newsletter, where newsletter writer Katherine Ross and other contributors opine on recent happenings in crypto. To read full editions, subscribe. On our minds: Content coins Katherine Ross: I’m of two minds here.  First (and this was my gut reaction), I wonder if we really need another segment that lacks inherent utility. And, like I wrote above, is this something that lasts? You all know my background prior to crypto. So you know I’m a big fan of things like fundamentals that can help better gauge value.  But the other part of me says I’m holding content coins to an unfair expectation. There are real tokens and projects that are pushing crypto forward — content coins shouldn’t be mixed in with them. Pollak’s comments made me wonder if content coins could act as crypto’s social media moment (at first I typed TikTok moment, but I don’t think we’re there yet). If we pull back the expectations and let the content speak for itself, I can see a scenario where content coins have a memecoin moment without the volatility.  And, honestly, things like content coins do push crypto forward. Personally, I’ve found the discourse around the viability and usability to be really enlightening — not to mention, it feels like it’s been a while since I’ve seen such a variety of takes.  That’s not to say I support some of the controversial things that have happened, such as promoting or coining the aforementioned Hinge screenshot, but that’s a whole other discussion I’m happy to have at some point.  Michael McSweeney: Like Katherine, I’m of two minds as well. On the one hand, I’m all for carving out new, weird use cases for tokens. Whether “content coins” will prove to have lasting…

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Filed under: News - @ April 23, 2025 2:26 pm