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Chinese online shopping platforms have taken control of roughly half the internet retail business in multiple Southeast Asian nations, marking a major shift in the region’s digital commerce landscape, according to new findings from consulting firm Bain and Company released Thursday. The report shows that in Indonesia, Thailand and the Philippines, Chinese-owned platforms including Alibaba, TikTok Shop from ByteDance, Shein and Temu from PDD now make up about 50% of local online retail activity based on 2024 data. These companies have also established positions in growing internet shopping markets stretching from the United States to Brazil. The research arrives as Chinese businesses speed up worldwide growth efforts while facing slower economic expansion at home and increasing trade friction between Washington and Beijing. “Far from being killed by tariffs, the internationalization of Chinese retail is entering a new phase,” the report stated. The authors noted these Chinese merchants have typically done better “in markets with lower online purchasing power.” Singles Day goes global Bain highlighted that Alibaba’s Taobao platform is bringing its Singles Day shopping event to 20 regions this year, turning what was once purely a China-focused promotion into a global shopping occasion that now competes with Amazon.com’s Black Friday sales worldwide. While the extent of past international Singles Day promotions remains unclear, the recent expansion is significant. Last year, Taobao in Malaysia said it would promote the shopping event in English for the first time alongside Chinese. Alibaba’s overseas operations, known as its “International Digital Commerce Group,” posted revenue of 34.74 billion yuan ($4.85 billion) for the three months through June 30, showing 19% growth compared to the same period a year earlier. This figure slightly exceeded what the company’s cloud computing division earned but remained well below the 140.07 billion yuan in sales from Alibaba’s China e-commerce operations,…

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Filed under: News - @ October 30, 2025 8:26 am