Choise.com Partners With the Reigning ELF Champions Vienna Vikings, Brings Sports Sponsorships Back On Track
The post Choise.com Partners With the Reigning ELF Champions Vienna Vikings, Brings Sports Sponsorships Back On Track appeared first on Coinpedia Fintech News
While the crypto winter keeps freezing many sports sponsorship deals, Choise.com inks partnership with the Vienna Vikings American football club. Among the factors that spawned the collaboration is the company’s commitment to spearheading crypto adoption in 2023.
After the multiple collapses that 2022 has brought to the crypto domain, the major market players started scrutinizing their advertising spend, including investment in sports sponsorship. The latest study from MediaRadar recorded the premier crypto advertisers allocated just $35 million on marketing needs in Q3 of last year. This is an 80% decline in comparison with an indicator of Q1, which saw a whopping crypto advertising adorning the world’s biggest sporting event – the Super Bowl.
But it seems like no shocking events have affected Choise.com, a comprehensive one-stop crypto platform for both CeFi and DeFi users. The company has just tapped into the sports sponsorship field by joining forces with the Vienna Vikings. The club is especially popular among lovers of American football in Europe, since they are many times winners of the Austrian Bowl and the Eurobowl trophies, as well as the defending champions of the recently established European League of Football (ELF). It’s worth noting that the ELF is now the second most popular tournament in gridiron football, following the National Football League in the USA and Canada.
Amid the Vikings’ unbeaten series that reached the mark of 4 matches in a row during the ongoing 2023 ELF season, Choise.com hopes to catch the right moment for bringing crypto to the masses. The company undertakes to grow the Vienna Vikings’ brand presence through the team apparel, social media, and stadium branding, while increasing its visibility to an extensive fan base of American football.
While the Viennese club has already slapped the Choise.com logo on its game helmets, the crypto platform plans to introduce customized Crypterium VISA cards with exclusive designs featuring the Vikings’ players. More than 50,000 people in over 30 countries have already tried out the product allowing for seamless crypto payments and cash withdrawals from ATMs. Choise.com clients can issue Crypterium virtual cards almost instantly, with an opportunity to order plastic versions free of charge.
A small solemn ceremony celebrating the commencement of this mutually beneficial cooperation took place on June 24. The Choise.com CEO Vladimir Gorbunov walked arm-in-arm with his son to the center of Hohe Warte Stadium and tossed a coin before the Vikings started their inaugural game.
“It was an honor and a privilege for Choise.com, and for me personally, to open the 2023 ELF season and share our emotions with the Vikings. The ceremony was held in front of over 3,500 adoring fans, and the game itself reached 4 million viewers due to the broadcast we supported. An absolutely tremendous experience which culminated with a confident victory of the Vienna Vikings, 47-14,” Gorbunov shared.
It will be interesting to see how the partnership between the versatile crypto platform and the European football leaders will unfold. Whether this forged alliance signals a big wave of sports sponsorships for Choise.com also remains to be seen.
However, Coinpedia reached out to the company’s Director for Strategy & Investments Austin Kimm to find out if they will further consider teaming up with sports brands to make crypto accessible for as many people as possible.
“The beauty of both sport and crypto lies in the absence of any territorial boundaries. And we see an important parallel between these two sectors, since they boast a dynamic and vibrant development around the globe. Our partnership with the Vienna Vikings has just begun and it will take us some time to assess all ins and outs. But we definitely believe that the Choise.com’s involvement in the world of big sports marks an important milestone in delivering its mission, values, and services to a more diversified, multi-million audience,” Kimm declared.
Choise.com has proven itself as a reliable crypto banking platform enabling users to easily switch between CeFi and DeFi. Its product range comprises solutions for crypto purchasing, swapping, Web3 staking and liquidity provision, as well as dual-currency interest accounts, NFT investments, and other earning tools.
One of Choise.com’s most distinctive offerings is BitDriven – an index token that represents the whole portfolio of well-performing cryptocurrencies expected to soar alongside the next Bitcoin halving. The platform also has its own mobile app available for both Android and iOS devices.
Filed under: Bitcoin - @ July 5, 2023 3:30 pm