The post Coinbase consolidates Canadian expansion with Toronto FC and Argos deals appeared on BitcoinEthereumNews.com.

Coinbase has entered a multi-year collaboration with the Toronto Football Club and the Toronto Argonauts as part of its expanded Canadian market strategy. The cryptocurrency exchange will serve as the exclusive crypto exchange and wallet partner for both teams. The announcement comes despite facing challenges from a recent data breach that exposed sensitive information of nearly 70,000 customers and could cost up to $400 million in remediation. Coinbase targets Canadian sports fans through MLSE deal Coinbase has recognized a significant opportunity in the sports industry in Canada. According to recent data the exchange cited, 1.4 million Toronto FC and Argonauts supporters have engaged in active cryptocurrency trading in the previous 12 months, and 1.7 million of them are cryptocurrency owners. It expects to gain direct access to these communities through collaboration with Maple Leaf Sports & Entertainment on a number of sports channels. As a result of the partnership, Coinbase is now both teams’ sole cryptocurrency exchange and wallet partner. The new lounge at Toronto’s BMO Field, fieldside LED signs for both teams’ home games, and jersey patches on Toronto Argonauts uniforms will all prominently display the exchange. About five million people in Canada own crypto, making up about 13% of the country’s total population. Because of this, the nation is a desirable market for Coinbase’s growth initiatives. The collaboration expands on Coinbase’s prior achievement as the 111th Grey Cup’s first cryptocurrency partner and the Canadian Football League. Multi-sport branding strategy spans CFL and MLS partnerships The focus of Coinbase’s Canadian expansion is on high-profile branding opportunities on Major League Soccer and the Canadian Football League platforms. Beyond physical branding, Coinbase plans digital activations across both teams’ social media platforms. This includes interactive games and contests designed to educate Canadian audiences about cryptocurrency. The company is also developing immersive fan…

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Filed under: News - @ May 28, 2025 3:27 pm