Coinbase Dev Jesse Pollak Just Turns Himself Into a Token
The post Coinbase Dev Jesse Pollak Just Turns Himself Into a Token appeared on BitcoinEthereumNews.com.
Altcoins The Base ecosystem woke up to a surprise development: Jesse Pollak, the person who helped build the network, has now become the product. Key Takeaways: Coinbase’s Base creator Jesse Pollak launched his own token, JESSE. Scammers rushed in immediately, prompting safety warnings. Pollak says JESSE is meant to power a new creator-driven economy. Instead of announcing a new partner, launchpad, or app, Pollak released a token named after himself – JESSE – and listed it directly inside the Base App. The move instantly set off discussion across the crypto world because it pushes a question nobody expected so soon: what happens when people tokenize themselves? Not an Airdrop – a Statement Pollak didn’t pitch JESSE as a typical altcoin or as a corporate asset tied to Coinbase or Base. His announcement framed the token as a way to rewrite the relationship between creators and their audiences. The idea is simple but controversial: if blockchains represent value, why shouldn’t individuals become issuers too? What Pollak is proposing is not a fan token or a meme coin -it’s a model where creative control and financial participation converge. Community Rush, Scammers Rush Faster Within minutes of the reveal, the Base community lit up with excitement, curiosity, and speculation. And within minutes of that, scammers showed up too. Fake X accounts, phishing pages, and misleading token lookalikes spread fast, forcing Pollak to interrupt the celebration and warn users that the only authentic information flows through his verified X profile and the Base App. The launch wasn’t even a full day old, and already the ecosystem saw both the potential and the danger of creator-backed assets. Identity as Currency – the Bigger Trend Behind JESSE Explaining the purpose of the token, Pollak argued that the traditional online economy leaves creators underpaid and platforms overpowered.…
Filed under: News - @ November 20, 2025 1:30 pm