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10’000 Hours | Digitalvision | Getty Images Cable companies are increasingly calling on mobile for their next big opportunity. The cable industry’s foray into wireless has long been considered a retention tool for the behemoth broadband business. Less than a decade after cable giants like Comcast and Charter Communications jumped into the mobile business, the segment has become a significant financial driver — and a priority when it comes to growth. “It’s not only a play for additional broadband customers, it’s a product that kind of generates financial returns in and of itself, and where we continue to grow really dramatically,” said Charter Communications Chief Financial Officer Jessica Fischer in a recent interview. Cable companies, once well known for offering pay TV bundles and landline phone service, are now burgeoning providers of home internet and, most recently, mobile phone services. Comcast provides its services under the Xfinity brand, while Charter’s products are under the Spectrum banner. These two companies, as well as smaller operators like Altice USA, have experienced consistent quarterly growth in mobile customers. Nearly half of all wireless line additions last year were from a cable operator, according to data from MoffettNathanson. This is the flipside of cable’s broadband business, which has been plagued by net customer stagnation and even losses, weighing down stock prices. Cable executives have pointed to intense competition, and it’s unclear if or when this trend will change. In response, Charter has centered offerings and bundles around mobile, and Comcast recently said it will follow suit. Customers have been attracted to cable wireless offerings in part due to much cheaper pricing, sometimes as much as hundreds of dollars less each year than traditional wireless plans. But the growth in mobile hasn’t yet equated to growth in the companies’ stock prices. Investors have largely shrugged…

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Filed under: News - @ April 23, 2025 1:21 pm