Costco, Sam’s Club and BJ’s open new stores and gain members
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Costco Wholesale, Sam’s Club and BJ’s Wholesale stores. Getty Images On Costco’s last earnings call, executives were grilled about a problem few companies have: how is the company managing crowded stores and jammed-up parking lots? That dilemma is a sign of the times for membership-based warehouse clubs. More Americans have literally joined the club — fueling growth for Costco, Walmart-owned Sam’s Club and BJ’s. All three retailers are opening more locations across the country. Shares of the companies have shot up in the past five years, with Costco’s stock up about 215% and BJ’s up about 305% since the day the Covid pandemic began in March 2020. And Gen Z and millennial shoppers have helped fuel the club channel’s gains, as trendier brands and more convenient digital offerings attract younger shoppers. High inflation “brought the club channel more and more into focus,” said Bobby Griffin, a consumer analyst at equity research firm Raymond James. The clubs have long been known as a place to buy cheaper gas or bulk packs of household staples for less. Yet the companies have continued to “up the ante,” he said. Merchandise has gotten sharper, private label offerings have become stronger and the shopping experience has gotten more enjoyable as the retailers have spruced up stores and added more technology, he said. Clubs have benefitted from an element of surprise, too. Along with selling bulk packs of paper towels and Keurig coffee pods, clubs have caught the attention of shoppers with items that tap into a desire for dupes or go viral on social media — such as Costco’s gold bars, which racked up more than $100 million in sales in a single quarter. Along with the breakaway hit of gold bars, the many card-carrying members of Costco prompted an unusual message from the U.S.…
Filed under: News - @ September 20, 2025 12:24 pm