The post Cryptique raises strategic investment to bring Marketing Intelligence to Web3 appeared on BitcoinEthereumNews.com.

Dubai, May 15, 2025: Cryptique, an intelligent analytics and attribution platform for Web3 businesses, has raised an angel round from a clutch of leading entrepreneurs and global investors to accelerate product development and team expansion. The raise follows the company’s participation at Token2049 Dubai, one of the largest global Web3 gatherings. Founded by Indian entrepreneurs Parth Agarwal and Akshit Varsani out of Dubai in 2024 . Cryptique helps Web3 businesses solve a core problem : Projects spend millions on user acquisition but have very little visibility into how users move from traditional Web2 channels (like ads, social media, or influencer content) to on-chain behavior (such as wallet connections, token usage, or transactions). This disconnect leads to poor ROI, inefficient spend, and fragmented growth strategies. Cryptique addresses this by bridging off-chain marketing data with wallet-level on-chain behaviour, offering businesses a unified view of the full user journey. Its proprietary system, CQ Intelligence, is a suite of AI agents that function like a digital CMO, helping Web3 teams not only analyse what’s working but also execute marketing actions in real time. With the new capital, Cryptique plans to accelerate the development of its suite of AI agents – cutting-edge AI analytics that deliver comprehensive, end-to-end marketing insights and strategic intelligence. The company is rolling out alpha versions of its product, launching targeted community initiatives, and driving adoption through high-impact campaigns. The funding will support its deeper commitment to decentralization and protocol alignment. It will also be used to expand Cryptique’s engineering team and onboard new customers. The platform is designed for a range of Web3-native companies – from NFT marketplaces and crypto exchanges to DeFi platforms, gaming projects, and token ecosystems. For example, a gaming project seeking clarity on which campaigns are driving in-game purchases, or a DAO tracking which referral programs…

---

Filed under: News - @ May 15, 2025 11:25 am