The post Crypto retail interest fades as Google searches hit 1-year low appeared on BitcoinEthereumNews.com.

Global interest in cryptocurrency, as tracked by Google search trends, has reached its lowest point in over a year, reflecting a steep downturn in retail investor activity towards the end of 2025.  Search volume in the world for “crypto,” according to some current data released by Google Trends, fell to about 26 on the platform’s 0 to 100 scale – two points above its lowest in a year of 24 – and interest in US demand has dropped to its latest low point, again a sign of diminishing public interest in digital assets in general. Crypto loses the crowd as retail faith collapses Interest worldwide had previously plunged during the crypto market crash in April, triggered in part by US President Donald Trump’s sweeping tariff policies. In the United States, search trends mirrored the global pattern, reaching a one-year low. Worldwide search volume collapsed during the crypto market crash in April, due to US President Donald Trump’s sweeping tariff policy. US Google search volumes for “crypto” followed the same pattern but fell to a 1-year low. Mario Nawfal said: “There is close to no retail interest in crypto right now. Do we need to start pumping the dino coins again to get retail to come back? After the Trump-Melania memecoin drama, it seems that retail lost a lot of faith in the space.” None of my normie friends or family ask me anything about crypto anymore,” he added, highlighting the sentiment among retail traders following the price implosion of memecoins from the Trump family, which have declined by over 90% in value from their highs. The weak search volumes highlight subdued retail investor sentiment, as the crypto market continues to recover from October’s flash crash, one of the most severe single-day drops in its history. Crypto markets reel as fear…

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Filed under: News - @ December 28, 2025 12:24 am