Data shows legacy media took a more balanced view of bitcoin in 2025
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Despite mainstream media coverage of crypto becoming more negative in recent years, a report found that in 2025, legacy media’s coverage of bitcoin became more balanced, with neutral reporting outweighing negative stories. According to an aggregate of sentiment data compiled by crypto intelligence platform Perception, the shift was less about enthusiasm for bitcoin and more about the exhaustion of earlier critiques. Perception’s analysis, which tracked around 350,000 mentions across 407 outlets, suggests that environmental concerns, which once dominated mainstream coverage, faded in 2025, replaced by episodic reporting on crime, kidnappings, and illicit use. While those stories skew negative in isolation, they no longer framed bitcoin itself as structurally harmful, resulting in a net tone that was more neutral than adversarial. (Perception.to) (Perception.to) For the first time, BTC’s biggest media moments were not framed around whether bitcoin is dead, the data shows. They were about how permanent bitcoin has become, and whether its infrastructure can scale and adapt to that permanence. However, this change in narrative didn’t occur overnight; rather, it unfolded in distinct phases throughout the year, according to Perception’s data. January marked a regulatory regime change, as the departure of SEC Chair Gary Gensler closed out years of enforcement-led uncertainty. This led to many enforcement cases being dismissed by the agency, such as the ones against Binance and Coinbase. In March, policy legitimization followed with the issuance of an executive order establishing a Strategic Bitcoin Reserve. While the industry is still awaiting an official outcome of the executive order, this has shifted the media coverage from speculative debate to state-level budget implications. Then came October, which delivered price validation as bitcoin set a new high before correcting, reinforcing its status as a mature, volatile asset rather than a fragile experiment. By year’s end, attention had shifted to technical questions…
Filed under: News - @ January 5, 2026 1:27 am