Delta to link loyalty program to Uber, ending partnership with Lyft
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Travelers wait for an Uber ride-share vehicle at Los Angeles International Airport in Los Angeles on Feb. 8, 2023. Mario Tama | Getty Images Delta Air Lines will link its lucrative SkyMiles loyalty program to Uber this spring, the companies announced Tuesday, as the airline ends its eight-year partnership with smaller ride-hailing rival Lyft. Once customer accounts are linked, Delta SkyMiles members can earn one mile per dollar spent on UberX airport rides, two miles for every dollar spent on “premium rides” such as Uber Comfort and Uber Black, and three miles per dollar on Uber Reserve trips, Uber said Tuesday. For Uber Eats food-delivery service, members will earn one mile for every dollar on orders over $40 from restaurants and grocery stores. “With a record number of travelers taking to the skies, we’re focused on helping to make your airport travel journey as efficient, affordable, and effortless as possible,” Uber CEO Dara Khosrowshahi said in a news release. Delta and other airlines have expanded their partnerships for earning and using frequent flyer miles, part of loyalty programs that have generated billions of dollars for carriers. Other Delta partners include Starbucks, Hertz and Ticketmaster. Customers who have linked their Lyft accounts to Delta can earn miles through April 7, a Delta spokesperson said. “Customers with linked accounts will receive direct communication from Delta and Lyft in the coming days about the transition,” the spokesperson said. “We are appreciative of the partnership we’ve had with Lyft benefiting loyal customers who have collectively earned billions of miles.” Travelers wait for rideshare vehicles at San Francisco International Airport (SFO) in San Francisco, California, US, on Tuesday, July 23, 2024. David Paul Morris | Bloomberg | Getty Images The carrier did not comment on why it is switching ride-hailing partners, though Delta’s credit card…
Filed under: News - @ January 8, 2025 1:17 am