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Enjoy Basketball Founders Photo Enjoy Basketball There is a breakthrough happening in the NBA media landscape and it is going to reshape the space as a whole. Enjoy Basketball, a digital media and lifestyle company co-founded by Youtube content creator and NBA media personality Kenny Beecham, and Up North Management Group co-founders Cole and Cody Hock have announced a partnership with NBC Sports. With this partnership, Enjoy Basketball will be able to bring their renowned podcasts to NBC streaming channels such as Peacock and NBC Sports NOW. With social media and the entire digital media space being such a large part of NBA culture, NBC is choosing to partner with one of the leading forces in this new wave of media. With the NBA making its return to NBC after over 20 years, it was imperative that they enter this new era without neglecting any section of the media space. “What we bring to the table in allowing them to connect to the next generation of fans, through Kenny, and through our content and our programming, it was the best marriage of both worlds. I think we can give them a creative outlet beyond the studio shows and the broadcasts themselves.” said Cody Hock, co-founder of Enjoy Basketball. Out of all the major sports, the NBA has one of the more prominent presences on social media and Enjoy Basketball has ingratiated themselves with this younger demographic by focusing their efforts across social media. The digital media company has amassed hundreds of thousands of followers and tens of millions of impressions across their social media accounts such as TikTok, X, and Instagram. This is all in an effort to connect with a large part of NBA fans who reside online. This partnership is the first time that NBC sports has decided…

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Filed under: News - @ October 15, 2025 2:25 pm