Entrepreneurs Bringing Commerce Into The AI Age
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Meet the founders behind retail’s latest innovations, including stock management systems, AI fashion models and the sportswear brands taking social media by storm. By Maria Gracia Santillana Linares, Katherine Love and Hannah Lynn Starting a fitness fashion business as a teen was just a warm-up for Lukas Kurzmann. In 2020 the Austrian entrepreneur launched his second brand, cofounding Oner Active to make women’s workout clothing. His cofounder and face of the brand was fitness influencer Krissy Cela (Class of 2023). She has over 4 million social media fans and the loyal community has helped Oner Active grow into a $100 million (revenue) brand. Kurzmann’s entrepreneurial experience in the space helped, too. Before Oner Active, he cofounded Women’s Best, a sportswear and nutrition supplement company, in 2015. He’d seen the potential to sell to online gym communities, and noticed little competition in the women’s market. “Everything regarding fitness was heavily towards male and men’s fitness,” he says. “There was nothing for the women.” Nearly 10 years later, Women’s Best has expanded to a brick-and-mortar location in Austria and an Instagram following of 3.4 million. “Because we started so early, we have a unique touch point in the market.” Sebastian Nevols for Forbes Kurzmann is one of the 30 young entrepreneurs honored in the 2025 Forbes 30 Under 30 Europe Retail & Ecommerce list, which highlights the founders and C-suite executives of growing consumer packaged products, brands and ecommerce startups. To be considered for this year’s list, all candidates had to be under the age of 30 by April 9, 2025. All finalists were selected with the help of our judges: Thomas Plantenga, CEO of Vinted; Laura McGinnis, principal at Balderton Capital; Aimee Smale, founder of Odd Muse London (Class of 2023); and Leon Szeli, product manager at Meta (Class of 2022).…
Filed under: News - @ April 15, 2025 4:26 am