Ethereum doesn’t need another upgrade, it needs a PR team
The post Ethereum doesn’t need another upgrade, it needs a PR team appeared on BitcoinEthereumNews.com.
Disclosure: The views and opinions expressed here belong solely to the author and do not represent the views and opinions of crypto.news’ editorial. Ethereum (ETH) is a public good with a private language problem. It has become the default operating system for decentralized finance, and yet you’d be hard-pressed to find someone outside of crypto circles who could explain what it does or why it matters. This is a failure of communication that can cost Ethereum mass adoption. Summary Ethereum is solving urgent global problems — from remittances in collapsing economies to censorship-resistant payments in conflict zones — but those stories rarely reach mainstream audiences. Louder chains are winning the narrative war, with Solana and Avalanche dominating headlines through media-savvy strategies, while Ethereum struggles to communicate beyond dev circles. Ethereum’s real-world impact is clear, powering stable savings, freelance income, and humanitarian aid, but without effective storytelling, it remains invisible to the people who need it most. To fulfill its potential, Ethereum must scale belief, not just code — by investing in media, human stories, and accessible narratives that resonate far beyond the crypto bubble. While crypto’s loudest voices are busy pumping memecoins and startup tokens with 10-digit FDVs, Ethereum is actually solving problems most people didn’t know had solutions. It’s being used for remittances that bypass predatory systems. For identity, when governments strip it away, and stable savings in economies where banks collapse overnight. But those stories rarely escape the confines of X. The people Ethereum serves best are not sitting in Discord. They are crossing borders and surviving inflation, yet Ethereum communicates like it’s speaking to a room full of protocol engineers, while the public is asking why gas costs more than groceries. All tech is media now The protocols that are winning right now aren’t necessarily better; they’re…
Filed under: News - @ August 3, 2025 3:24 pm