The post Ethereum Token Platform Zora Sues Deloitte Over AI Trademark Dispute appeared on BitcoinEthereumNews.com.

In brief Zora filed a lawsuit and restraining order seeking to stop Deloitte from using “Zora,” “Zora AI,” or the Zora.ai domain, demanding damages and domain transfer. Deloitte launched its Zora AI productivity platform in March 2024 after dismissing Zora’s February cease-and-desist letter, arguing their services target different audiences with no consumer confusion risk. The dispute is particularly contentious because Zora has been a paying client of Deloitte since 2022, with Zora’s lawyers calling it a “blatant disregard of its clients’ basic intellectual rights.” Ethereum token platform Zora has sued Deloitte to stop it from using the “Zora AI” name for its digital workforce AI platform, claiming trademark infringement. The company also filed a restraining order, which has yet to be granted, that would bar Deloitte from using “Zora,” “Zora AI,” or the Zora.ai domain until the conclusion of the lawsuit. The token launchpad is seeking actual and punitive damages, and for Deloitte to cover its attorney fees. It also wants Deloitte to transfer the Zora.ai domain. Zora gained steam during the NFT bull run of 2021-22, raising $50 million in funding in 2022 that valued the firm at $600 million. More recently, it has functioned as a social media platform that automatically turns every post into a token on Coinbase’s Ethereum layer-2 network, Base. It sparked a flurry of hype after the creator of Base, Coinbase’s Jesse Pollak, went on a “content coin” campaign. When it launched in April, the ZORA token briefly climbed as high as $0.03438 on its opening day, but has since slumped to $0.009324—down 73% from peak. The token has seen $21.7 million worth of trading volume in the past day and currently has a market cap of $29 million. A letter sent to Deloitte claims its new AI product “wrongly capitalizes on Zora’s goodwill…

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Filed under: News - @ June 12, 2025 9:25 pm