Fold Taps Blackhawk to Bring Bitcoin Gift Cards to Over 400K Retailers
The post Fold Taps Blackhawk to Bring Bitcoin Gift Cards to Over 400K Retailers appeared on BitcoinEthereumNews.com.
In brief Nasdaq-listed Fold is partnering with prepaid gift-card provider Blackhawk Network. The deal will result in Fold’s Bitcoin gift cards available in potentially over 400,000 locations. Bitcoin gift cards allow people to pass on the cryptocurrency in physical form. Bitcoin financial services company Fold is working with publicly traded prepaid gift-card provider Blackhawk Network to widen distribution of its BTC gift card, the companies announced Thursday. Fold—which began trading publicly on the Nasdaq Composite in February under the ticker FLD—lets customers accrue Bitcoin rewards by using its services. They can also buy BTC through the platform without fees. “By making Bitcoin available as a gift card, we’re opening access to the millions of consumers who already buy, send, and use gift cards,” Fold Chairman and CEO Will Reeves said. We’ve partnered with Blackhawk Network to massively expand access to the Fold Bitcoin Gift Card™ across 400,000+ retail and rewards touchpoints.$FLD pic.twitter.com/nnhar4DSF1 — FOLD BITCOIN (@fold_app) July 31, 2025 “It’s about meeting people where they are and integrating Bitcoin into the financial tools and channels they already understand,” he continued, adding that by working with Blackhawk, Bitcoin would find access to the $300 billion U.S. gift card market. Fold first debuted its card in May as a way for consumers to give Bitcoin as a gift in a user-friendly format that doesn’t require an understanding of crypto wallets. The initiative reflects the growing efforts of digital asset firms and other companies to provide cryptocurrency-focused services to a wider range of people. The card allows people to give people the leading cryptocurrency in physical form. The crypto can then be transferred to wallets. Recipients redeem their gift card through the Fold App and other platforms. Fold said that it was adding online retailers to its network. Fold’s deal with Blackhawk…
Filed under: News - @ August 1, 2025 12:27 am