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As the flag waves for the 2025 Formula 1 season in Melbourne, Australia, viewers may notice that nearly every team on the grid now sports a crypto sponsor, highlighting how deeply digital assets have embedded themselves into the sport’s fast-paced world. With major exchanges backing top teams, the F1 paddock has become a showcase for the crypto’s biggest names. Podium finish or a pit lane disaster? Crypto.com, one of the biggest crypto exchanges, is one of the eleven global partners of Formula One Group. It is in an exclusive group that includes other global companies like Qatar Airways, DHL, Salesforce, Lenovo, and LVMH. Most Formula 1 teams have also received sponsorships from some of the biggest companies in the crypto industry. Gate.io, a top crypto exchange, is sponsoring Red Bull Racing for the 2025 season after it ended its partnership with Bybit.  Coinbase, the biggest U.S. crypto exchange, recently inked a deal to sponsor Aston Martin. This deal was a big milestone as it was the first one to be settled fully using USD Coin (USDC), a popular stablecoin. OKX, another large crypto exchange, will continue its sponsorship of McLaren, the 2024 champions. It is one of the three major sponsors of the team, with the other two being Mastercard and Google.  Alpine counts Binance and ApeCoin (APE) as official sponsors. Binance is the biggest crypto exchange with over 200 million customers, while ApeCoin is a cryptocurrency started by Yuga Labs, the creator of Bored Ape Yacht Club. Kick Sauber has two crypto sponsors: Stake and CoinPayments. Stake is a large crypto-focused casino and sports betting company, while CoinPayments is an Alchemy Pay (ACH) rival that offers fiat offramp solutions.  Cash App, an American payment company owned by Square, is a big sponsor of Racing Bull, Red Bull’s sister team.…

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Filed under: News - @ March 8, 2025 3:16 pm