The post Forum Markets rebrand signals pivot to tokenization infra appeared on BitcoinEthereumNews.com.

As crypto business models mature, the Forum Markets evolution shows how a former ETH treasury vehicle can reposition around tokenization infrastructure without abandoning its roots. From ETHZilla to Forum Markets: why the treasury model no longer works ETHZilla first entered the market as an ETH focused treasury vehicle, thriving during bullish cycles when Ethereum price appreciation dominated headlines and investor narratives. However, that treasury-centric approach tied the companys valuation to ETH price swings, creating sharp volatility and limiting long term visibility on sustainable cash flows and revenue generation. Management ultimately recognized that markets now reward companies that build products and services rather than simply holding assets on their balance sheets as speculative exposure. The ETHZilla rebrand therefore aims to distance the firm from a pure treasury identity, shifting toward infrastructure and service delivery that can generate recurring income streams over time. Moreover, this transition gives Forum Markets greater strategic flexibility, including room to pursue new partnerships, regulatory expansion, and more diversified business lines. A deliberate strategic pivot toward tokenization infrastructure The new Forum Markets pivot centers on a comprehensive tokenization strategy that moves beyond passive ETH accumulation and into active market infrastructure building. Tokenization converts traditional assets into blockchain based representations, increasing liquidity, broadening access, and improving settlement efficiency for investors worldwide in a way that traditional finance still struggles to match. Forum Markets tokenization infrastructure plans include platforms capable of digitizing real estate, private credit, and other yield generating instruments at scale for institutional and qualified investors. The companys stated ambition is to become an infrastructure backbone rather than a speculative treasury entity, embedding itself deeply into the plumbing of digital capital markets. Moreover, this approach aligns with how asset managers and fintech firms increasingly experiment with blockchain rails to support new products and distribution channels. By targeting compliant…

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Filed under: News - @ February 26, 2026 12:24 pm