From French Niche Event To Global Phenomenon
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The pack cycles on the Champs Elysee avenue with the Arc de Triomphe in the background during the … More 21st and final stage of the 110th edition of the Tour de France cycling race, 115 km between Saint-Quentin-en-Yvelines and the Champs-Elysees in Paris, on July 23, 2023. (Photo by Marco BERTORELLO / AFP) (Photo by MARCO BERTORELLO/AFP via Getty Images) AFP via Getty Images Live streaming and broadcasting technology have revolutionized how fans can follow professional cycling events, such as the Tour de France. Where once getting live coverage of this multi-stage race was challenging, today’s technology enables viewers to watch every moment, no matter where they are in the world. Beginnings: 1948-1967 General view of cyclists on Rue de Rivoli during Stage 1 of the Tour De France, after departing from … More near the Louvre Museum, France, 30th June 1948. (Photo by FPG/Archive Photos/Getty Images) Getty Images The first live television broadcast from the Tour de France was in 1948, when the arrival at the velodrome of Parc des Princes was broadcast live. Previously, images of the Tour de France had only been shown on cinema newsreels, usually up to a week after the action took place. This cycling premiere was largely symbolic, though: only a few thousand Parisians were able to see the broadcast, and the images were so fuzzy that it was hard to distinguish any riders. The positive reactions to the 1948 live transmission of the Tour de France prompted French television to introduce a news program in 1949. The first-ever French television news program was broadcast on June 29, 1949, a day before the start of that year’s Tour de France. News programs aired three times weekly just for the duration of the Tour de France and consisted primarily of roughly fifteen minutes…
Filed under: News - @ July 20, 2025 10:20 pm