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The company IDC has released its forecasts regarding the new GenAI smartphones, stating that this market segment will grow by 344% by the end of 2024. For IDC, the forecast sees an increase in new smartphone models that incorporate some Generative Artificial Intelligence functions on the device.  GenAI smartphone: IDC forecasts speak of a rapidly growing market While AI startups are riding the wave of success, it seems that devices with AI functions could follow the same path.  To testify to this theory is the report from the market information company IDC, which has published its forecasts on GenAI smartphones.  “Marketing leaders of #AI and #GenAI must know where the “AI dollars” are being spent to set safe #GTM strategies – IDC’s new AI and GenAI Spending Guide can help: https://ow.ly/482250T6rXu” Specifically, it is highlighted a rapid adoption of GenAI smartphones, with a forecasted growth of 344% for this segment to capture 18% of the total market by the end of 2024.  Not only that, Anthony Scarsella, director of IDC research, emphasized that most flagship models will likely incorporate some GenAI features on the device. “Although GenAI smartphones are relatively new to the market, high-end flagships will continue to adopt GenAI features to stand out from the crowd” GenAI smartphone: high prices favor the “premiumisation” of the sector Another observation made by IDC concerns the prices of the new GenAI smartphones, which will undoubtedly be higher.  It is about his forecast on the average selling price which, according to IDC, will also be more than double compared to non-GenAI devices.  In this way, IDC wants to emphasize that the trend is the premiumisation of the sector, so that users will get a device capable of standing out from the crowd.  The forecasts by IDC on the strong growth of new…

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Filed under: News - @ August 30, 2024 3:18 pm