The post Google Lay Off 30,000 Workers AI Takes Over Ad Sales Division appeared on BitcoinEthereumNews.com.

Google is reportedly considering laying off about 30,000 employees as it explores the integration of artificial intelligence (AI) to enhance operational efficiency, particularly within its ad sales division.  The move comes in the wake of advancements like Gemini and Google Bard, signaling the company’s commitment to innovation but also raising concerns about the potential displacement of human roles. According to a report from The Information, Sean Downey, the head of ad sales for major accounts in the US, discussed plans for restructuring the ad sales team in a meeting.  While explicit mentions of layoffs were absent, insights from the report suggest a significant transformation in operational strategies driven by the integration of AI technology.  The focus of the restructure primarily targets the ad sales team, aligning with Google’s exploration of leveraging AI for enhanced operational efficiency. See Also: Google Releases Gemini Pro For Developers And Enterprises AI-powered Ads And Customer Care Services Earlier this year, Google introduced AI-powered ads, aiming to provide a “natural-language conversational experience within Google Ads.”  This innovation simplifies campaign creation by allowing AI to scan websites and generate relevant keywords, headlines, descriptions, images, and other assets.  Additionally, the integration of AI into Google’s customer care services poses a challenge to human-centric roles within the company, further fueling speculation about potential layoffs. In response to the potential workforce reduction, Google’s CEO Sundar Pichai acknowledged the challenging circumstances faced by the company.  Reflecting on the firing of 12,000 employees at the start of 2023, Pichai emphasized the necessity of taking proactive measures to prevent more adverse outcomes in the future.  He recognized the significant burden that prolonged inaction could impose on the company, especially considering the global shifts experienced throughout the year. The impending impact of AI on job roles within Google raises pertinent questions about the evolving…

---

Filed under: News - @ December 31, 2023 5:22 am